How Two Leaders Turned AI Into a Cultural Advantage

Industry

Talent Strategy

Challenge

Before adopting AI, HireBetter’s team faced a deeply human challenge: fear.People worried AI might replace them. Workloads were heavy. Core processes were manual and time-consuming. And the leadership team wasn’t sure where to start without eroding trust or their high-touch client model. CEO Velveth Schmitz and Chief Experience Officer Amy Ancira knew that if AI was going to work, it had to elevate their people — not threaten them.They chose to lead from the front, modeling curiosity, experimentation, and transparency as they explored how AI could improve both internal workflows and client-facing work.

Results

Within months, HireBetter shifted from uncertainty to an AI-native culture. Multi-hour workflows collapsed into minutes. Team members no longer took notes in client meetings — they were fully present. Role design, strategic planning, and talent roadmaps became more predictive and scalable through custom GPTs and AI-enabled analysis.This transformation strengthened HireBetter’s Strategic Talent Planning™ methodology, enhanced its value proposition, and ultimately contributed to the firm’s strong market position ahead of its 2025 acquisition by 512Financial

Key Product

The AI-Driven Leadership Collective™

www.hirebetter.com

Time Savings

Hours-long workflows collapsed to minutes with AI.

Smarter Planning

AI sharpened Strategic Talent Planning™ and made it more predictive.

More Human

AI handled notes so your team could focus fully on clients.

StrongerPosition

AI-enabled capabilities helped fuel HireBetter’s 2025 acquisition.

“We didn’t automate the human work — we automated the busy work. That freed our people to be fully present with clients, which is where humans matter most.”

Velveth Schmitz

CEO, HireBetter

How We Help

At AI Leadership, we help companies like yours actually start and progress through their AI transformation journey. Here are three ways we can help you:

Workshops for Your Executive Team
In one session, your team sees exactly where AI creates ROI for your business — and leaves aligned, energized, and equipped to act immediately.

The AI-Driven Leadership Collective™
A private network of C-suite executives solving the same AI challenges you are — with curated tools, real-world playbooks, and access to the intelligence of AI-driven companies already pulling ahead of the competition.

Advisory
A force multiplier for your strategy. We partner directly with your executive team to sharpen your plans, uncover leverage you’re missing, and build an AI roadmap that drives measurable business results.

If you’d like to explore what this could look like for your company, book a call with one of our team members and we’ll guide you to the best next step.